Organization of Promotional Lotteries

 

Promotional lotteries are a marketing tool used to promote products or services.

These are special promotional campaigns in which consumers can participate by meeting specific conditions, such as purchasing a product, registering a receipt, or performing another action that promotes the brand. The key element of a promotional lottery is randomness – prizes are awarded through a draw, which distinguishes lotteries from contests that require creativity or intellectual effort.

Features of Promotional Lotteries:

• Increasing sales Encouraging customers to purchase products or services included in the promotional campaign.

• Building brand awareness Lotteries often attract customers’ attention, helping to strengthen brand recognition.

• Encouraging loyalty Customers who take part in lotteries are more likely to make repeat purchases of the same brand’s products.

• Collecting customer data Registration for a lottery often requires providing contact details, which can be used in future marketing campaigns.

• Stimulating engagement Lotteries engage consumers in interacting with the brand, which can lead to longer-lasting contact with the product or service.

We run promotional lotteries through multiple channels – SMS, websites, scratch cards, tickets, mobile apps, and multimedia kiosks. Each lottery is tailored to the specifics of the product and the client’s expectations, while fully complying with legal requirements under the Gambling Act.

Read our article about instant win lotteries.

Organizing a lottery in Poland is not only about ideas and creativity but also about strict compliance with legal regulations. IQ Marketing provides comprehensive legal and formal support, including the preparation of rules and regulations, obtaining the necessary permits, and securing a bank guarantee. Our specialists hold professional certificates required to supervise the proper conduct of the lottery.

We offer comprehensive support in organizing promotional lotteries for your brand. We develop the creative concept, online and offline communication materials, and a dedicated landing page. We prepare legally compliant regulations, handle submissions to the relevant authorities, and manage the lottery itself – including draws and prize distribution. We also take care of the technical aspects, such as entry forms, participant databases, and drawing systems, ensuring compliance with GDPR and the Gambling Act.

Our services include:

• Creative concept development

• Email marketing

• CMS for entry management

• Lottery regulations

• Draws

• Participant support

• Prize issuance and shipping

• Documentation

• Database management

• Landing page

Thanks to our services, your lottery runs smoothly and captures customers’ attention.

With over 25 years of experience in organizing professional promotional lotteries, IQ Marketing is a partner you can rely on at every stage of your campaign. We deliver comprehensive projects that engage customers, boost sales, and build loyalty to your brand.

What do you gain by choosing IQ Marketing?

• Expertise backed by over two decades of industry experience – proven know-how in designing and managing promotional lotteries.

• Comprehensive service – from preparing regulations and managing entries to smooth execution and final campaign settlement.

• Use of modern tools – including CMS systems and artificial intelligence to streamline management and data analysis.

• Full legal and organizational support – ensuring your lottery is compliant, secure, and stress-free.

• Creative ideas and tailored solutions – customized concepts that fit your brand’s needs and resonate with your audience.

With IQ Marketing, your promotional lottery will become not only an effective marketing tool but also an unforgettable experience for your customers.