Cashback Promotions

Cash Back promotion is an effective sales-boosting mechanism in which customers receive a partial refund of the amount spent after making a purchase. It’s an attractive incentive that lowers the price barrier, increases the appeal of the offer, and builds positive customer experiences.

We provide comprehensive support for Cash Back campaigns – from concept and regulations to refund processing and performance reporting.

We design Cash Back promotion mechanisms tailored to your target audience and business goals. We provide the preparation of regulations, promotional materials, and registration and settlement tools that are simple and convenient for participants.

Scope of Service:

• Promotion strategy and mechanics – developing Cash Back rules tailored to your target audience and sales goals.

• Creative design and communication – designing advertising materials, landing pages, and campaigns to promote the action.

• Customer submission handling – implementing a system for receiving refund requests and verifying them.

• Payment management – processing cash refunds in accordance with the promotion’s regulations.

• Digital and offline campaigns – supporting the promotion through online ads, social media, email marketing, and POS materials.

• Monitoring and reporting – analyzing campaign results and providing recommendations for future promotions.

Thanks to a Cash Back campaign, companies can increase sales, attract new customers, and raise the average purchase value – while minimizing the risk of permanently discounting products.

IQ Marketing is an expert in organizing Cash Back promotions that effectively engage customers, increase conversions, and build brand loyalty. Thanks to our many years of experience, we create solutions perfectly tailored to the specifics of your business and customer expectations.

Benefits of Cash Back promotions with IQ Marketing:

• Increased sales – customers are more willing to purchase products covered by a cashback offer.

• Reduced purchase hesitation – Cash Back lowers the price barrier and boosts motivation to make a buying decision.

• Building customer loyalty – a positive refund experience increases trust in the brand and encourages repeat purchases.

• Flexibility in promotion mechanics – customizable refund rules and spending thresholds.

• Precise campaign targeting – the ability to direct promotions to specific customer segments.

• Measurable results – Cash Back allows for precise analysis of promotion effectiveness and optimization of future marketing activities.