POS Design (Point of Sale)

Point of Sale (POS) materials are a key element of in-store promotion, helping products stand out on shelves, increasing their appeal, and encouraging customers to buy. We create cohesive and creative POS concepts that strengthen brand image and influence consumer decisions.

Scope of Service:

• Creative concept – development of unique designs tailored to the target audience and brand identity.

• Graphic design – creation of visually appealing, engaging, and cohesive POS materials.

• Production and implementation – support in printing, production, and adapting materials to technical specifications and retail network standards.

• Product display design – development of stands, displays, and other tools that enhance brand visibility.

• Promotional communication design – creation of posters, flyers, shelf stoppers, wobblers, floor stickers, and other POS elements.

• Personalization and adaptation to sales channels – adjusting materials for different store formats, from hypermarkets to convenience stores.

Our POS creations combine marketing strategy with attractive aesthetics and functionality, helping brands communicate effectively at the point of sale.

• Increased brand visibility – POS materials effectively grab customers’ attention in-store.

• Sales growth – well-designed POS displays influence spontaneous purchase decisions.

• Better brand identification and recall – consistent visual communication strengthens the company’s image.

• Support for promotional activities – POS effectively communicates special offers and discount campaigns.

• Adaptation to various sales formats – designs can be used in hypermarkets, retail points, and e-commerce channels.