New Brand

Launching a new brand is a crucial moment for any business — it’s the time to define your identity, position yourself in the market, and capture the attention of your target audience. At IQ Marketing, we support companies in building brands from the ground up, ensuring a strong start and long-term growth.

Our offer includes:

• Brand strategy – we conduct market analysis, identify target groups, and develop unique brand values and positioning.

• Name and slogan – we create a catchy name and tagline that reflect the brand’s character and stick in people’s minds.

• Visual identity – we design the logo, color palette, typography, and graphic elements that define the brand’s visual language.

• Branding materials – we prepare business cards, leaflets, packaging, presentation templates, and other materials to support brand communication.

• Website design – we create attractive and functional websites that align with the brand’s goals and values.

• Launch campaigns – we develop strategies and run campaigns to promote the new brand across online and offline media, including social media, Google Ads, TV, radio, and outdoor.

• PR support – we build relationships with media and influencers to ensure visibility for the new brand.

• Performance analysis – we monitor the effectiveness of promotional activities to optimize the next steps.

• Strong market position – a precisely planned strategy and distinctive visual identity increase the chances of success for a new brand.

• Recognition and trust – consistent branding and professional promotional activities build positive associations with the brand.

• Full support at every stage – from strategy to marketing efforts, we handle everything to ensure the brand creation process is smooth and efficient.

• Market alignment – detailed analysis of the market and target audience ensures the brand meets customer needs.

• Long-term success – we build the foundations that allow the new brand to grow and achieve lasting results.