Organization of Promotions

We organize various types of sales promotions:

Premium sales – Premium sales are a type of promotion where the customer receives a reward in exchange for making a purchase. Unlike lotteries or contests, the reward here is guaranteed, which strongly motivates consumers to take action.

Price promotions – Price promotions are the most obvious form of promotion – price reductions, clearance sales, happy hours. They are easy to implement and effectively drive sales in a short time. For consumers, they are clear and straightforward – a lower price is a powerful argument.

Discount code promotions – Discount codes are a universal promotion method – they work both online and offline. They can be distributed via newsletters, influencers, social media, or included on product packaging.

Sample promotions – Customers love product samples, which are especially effective for promoting new products. Samples don’t have to be free – customers are happy to purchase starter packs at attractive prices.

Social media promotions – Social media promotions on Instagram, Facebook, or TikTok are great solutions for building community engagement and are often an essential addition to developing strong customer relationships.

We offer comprehensive support for organizing various types of sales promotions:

• Creating a promotion concept perfectly tailored to your goals

• A detailed action plan and timeline

• Design and production of all necessary materials

• Legal support for planned activities, including regulations, tax issues, etc.

• Execution of agreed actions according to the established plan and within the defined budget

• A final report with conclusions and recommendations for future campaigns

We are a trusted partner and a leader in the field of sales promotions. For over 25 years, we have carried out hundreds of different promotions across numerous industries – from FMCG, cosmetics, and luxury products to B2B and many more.

• Expertise in sales promotion

• Support at every stage of the project

• Outstanding customer service

• Unique and creative ideas

• Guaranteed gifts with purchase – everyone who buys a specific product receives a gift. It provides instant gratification and works well when launching new products on the market.

• Collector programs – the customer collects points, stickers, or stamps that can later be exchanged for a reward. This model fosters loyalty and encourages repeat purchases, which is beneficial for the brand in the long term.

• Cashback – the customer buys a product, and the brand refunds part of the amount spent. This is an increasingly popular form of premium sales, especially in e-commerce.

• Limited premium sales – rewards are available in limited quantities. This creates a sense of exclusivity and triggers the FOMO (fear of missing out) effect.

Price promotions can take many different forms. While they may seem like the most obvious and oldest type of promotion, they are actually an art of nuance. Good price promotions don’t necessarily have to offer the biggest discounts. The best price promotions are often the ones that are communicated most effectively. Perceived value doesn’t always equal the highest discount amount.

• Fixed amount discounts – the most transparent and intuitive type of promotion. The customer receives a clearly defined discount amount when purchasing a product or service (e.g., “Save 50 PLN on purchases over 300 PLN”).

• Percentage discounts – the most commonly used form of promotion, offering a percentage reduction of the price (e.g., “20% off all products”).

• Free shipping – an increasingly popular mechanism in e-commerce: the customer buys a product, and the brand covers the shipping cost.

• Public codes (e.g., “SUMMER20”) – great for mass campaigns, they boost traffic to the store.

• Unique codes – individually generated, allowing you to control the number of uses and track campaign effectiveness.

• Single-use codes with limited validity – create a sense of urgency, which increases conversion rates.

• Influencer codes – discount codes distributed by influencers.