Influencer Marketing

Influencer marketing is an effective promotion strategy based on collaboration with creators who have a real impact on their audience’s purchasing decisions. We help brands find the right influencers, plan effective campaigns, and measure their performance to achieve maximum return on investment.

Our campaigns are tailored to business goals – whether it’s building brand awareness, increasing engagement, driving website traffic, or boosting sales.

Scope of Service:

• Target group analysis – defining ideal influencers based on your customer profile.

• Influencer selection – identifying creators that fit your brand and verifying their authenticity, engagement, and performance.

• Negotiations and collaboration management – setting terms of cooperation, budgeting, and supervising campaign execution.

• Strategy and creative development – creating the communication concept, content scenarios, and advertising messages.

• Campaign management – coordinating influencer activities, publications, and deadlines according to the schedule.

• Monitoring and performance analysis – reporting campaign effectiveness, analyzing KPI metrics, and providing recommendations for future actions.

• Credibility and authenticity – influencers build trust in the brand through genuine recommendations.

• Precise reach to the target group – collaboration with the right creators allows you to reach the right audience.

• Increased sales and awareness – influencer marketing delivers real sales results and strengthens brand position on the market.

• Organic reach and viral effect – engaging content can naturally spread among users.

• Campaign cost optimization – effective analysis and influencer selection allow for efficient budget use.

How much does an influencer campaign cost?

The cost of a campaign depends on the number and reach of influencers, the length of collaboration, and the platform (Instagram, TikTok, YouTube). Simple activities with micro-influencers can even start with barter agreements, while campaigns with premium creators require budgets in the tens of thousands of zlotys.

What does working with an influencer marketing agency look like?

We start by learning about your goals and target audience, then we select the right influencers, prepare a creative concept, and finally oversee execution and provide performance reports. The entire process is handled comprehensively — from the brief to the analysis of results.

On which platforms do you run influencer marketing campaigns?

We run campaigns on Instagram, TikTok, YouTube, and Facebook. The choice of platform depends on the target audience and the type of product or service.

Is it worth investing in influencer marketing in 2025?

Absolutely yes. Influencer marketing continues to grow, and users are increasingly willing to buy products recommended by creators they trust. The importance of campaigns on TikTok, as well as organic reach on Reels and Shorts, is growing in particular.

What’s the difference between a micro-influencer and a macro-influencer?

Micro-influencers (5–50k followers) usually have a more engaged community and a better interaction rate. Macro-influencers (>100k) offer greater reach but require higher budgets. We offer campaigns with both groups, depending on the client’s goals.

How do you measure the effectiveness of influencer campaigns?

We track metrics such as reach, number of interactions, link clicks, conversions, use of discount codes, as well as brand image impact. Each campaign ends with a KPI report.

Can I choose the influencers I want to work with?

Yes, you can suggest creators, but we are also happy to present our trusted influencers matched to your industry. We have a database of verified profiles.