Łaciaty mix
Łaciaty mix
Challenge
We wanted to encourage the purchase of Łaciaty MIX (a blend of plant and animal fats), which is significantly more expensive than plant-based spreads and only slightly cheaper than butter — competing directly for sandwich-loving consumers.
Execution
Using quick, dynamic editing to showcase the sandwich-making process and referencing real-life situations where time really matters, we demonstrated that “speed” can be conveyed not only through copy but also visually.
We created 7 different scenarios, recipes, and characters (representing various target groups) preparing fast, tasty sandwiches tailored to their needs. The campaign ran from June to September 2024.
Summary
Consistency of messaging — both in narrative and form — plays a crucial role in how a campaign is perceived.
