Jest PRZELEW są PRZENAGRODY (idiomatic play of words)

Challenge

Developing image-building activities to support the Przelewy24 brand that would translate into sales (the choice of payment method in e-commerce), while simultaneously showcasing the brands of partners/sponsors of the prizes.

And all of this had to happen during the hottest promotional period — Black Week and the pre-Christmas shopping season.

Execution

We developed a strongly branded communication built around the brand’s “Prze” prefix — creating terms like prze-lottery and prze-prizes. The brand hero of our campaign was PrzeLEW — a playful character whose name directly ties into Przelewy24.

Summary

By diving deep into the brand and taking a creative look at its core elements, we developed a distinctive communication that wasn’t just visually appealing but, above all, effective — delivering strong sales activation results while also building brand image metrics. PrzeLEW proved to be such a successful and engaging brand hero that he will remain a long-term part of the Przelewy24 brand identity.