Cooking Made Easy as Butter
Cooking Made Easy as Butter
Challenge
Butter is used in the kitchen mainly by professional chefs. Ordinary people, sure, they fry scrambled eggs in butter or spread it on bread, but in their everyday cooking they tend to use other fats. How can we show that butter is an indispensable ingredient in cooking?
Execution
We set out to inspire, cook, and solve the everyday problems of our home chefs — showing ideas for lunch while working from home, when unexpected guests drop by, or when cooking just for oneself. We created 12 video materials dedicated to social media reels (TikToks, Reels, Stories, Shorts), featuring culinary influencer Amadeusz Braksator preparing recipes with Łaciate butter. The campaign is complemented by YouTube formats and a display campaign.
Summary
Home cooks, with the help of Łaciate butter, were able to tackle their culinary challenges professionally and effortlessly. The brand firmly embedded itself into consumers’ everyday lives, and butter found its way not only onto sandwiches but also into cooked and baked dishes.
