Tenderness 

in Every Drop

Challenge

The Bambino brand had a positive sentiment, but it was somewhat “dusty” and hadn’t communicated with consumers for many years. Our task was to create a new, emotion-driven communication platform for the brand, leveraging the legendary status of its iconic product: Bambino baby oil.

Execution

We prepared an emotional TV commercial in a “human to human” spirit, featuring an authentic mother – far from stereotypical ideals of beauty – influencer Michalina Grzesiak, known for her profile “Krystyno, nie denerwuj matki”, where she shares the world of motherhood in a raw, honest, and humorous way. The film was shot in her home, with the participation of her real husband and children, adding authenticity and warmth to the message. On the Bambino brand website, we created a dedicated landing page that explained the idea behind the campaign and featured branded content: Bambino Tender Massages. The campaign also extended widely into digital channels, including the launch of a dedicated Facebook fanpage, built from scratch and filled with engaging, heartfelt content that resonated with parents and reinforced the theme of tenderness.

LANDING PAGE, CZUŁE MASAŻYKI, ASSETY WWW I SOME

Summary

The legendary baby care brand built an emotional, engaging, and touching communication platform — without trying to be “modern” at all costs. Instead of relying solely on its long-standing market presence, it rekindled sentiment by returning to universal truths of motherhood — delivered authentically and without glossy advertising clichés.