LOVE OVER HATE
LOVE OVER HATE
Image communication
Challenge
The Absolut brand created a unique bottle symbolizing love that knows no boundaries and is stronger than any divisions. Our task was to strengthen the image of the brand as socially engaged, built around the idea “Create a better tomorrow, tonight.”
Execution
We created a space where people could report locations with hate speech painted on walls. The paint we removed was transformed into an extraordinary mural by Paweł Swanski, which glowed with love in the dark. Actress Katarzyna Warnke joined the initiative, appearing at Flash Fashion Night wearing an outfit covered in the very words of hate she had encountered in her life.
Video file
ASSETY SOCIAL MEDIA
